1300 468 931


25 June 2014

Rovers – Legacy and pride. Rover Car Battery resellers

If you are into vintage cars or SUVs, then you would probably have heard of the Rover Company. The direct ancestor of Land Rover, the Rover company was a automobile manufacturing company founded by Starley and Sutton Co. in Coventry back in 1878. The company’s management has changed hands quite a bit in the previous fifty years and the final brand – MG Rover – collapsed in 2005 and was sold to Ford. The company apart from auto mobiles were also involves in production of motorcycles and bicycle and also pioneered the modern day bicycle with their Rover Safety Bicycle in 1885. While the company was not very successful in terms of profits, the cars it manufactured hold some key designs which have influenced the modern day engineering in automobiles.

The Rover company was involved in mass producing motorcycles and bicycles and even supplied its 499cc motorcycles to the Imperial Russian Army during the first world war. However the company was experimenting on cars since 1888 with Starley’s failed experiment of an electric car, and introduced their own automobile in 1905 with the Rover Eight. While the company suffered numerous setbacks its cars still hold a significant value to some modern day Land ROver fans and automobile history enthusiasts.

The company had hit a jackpot with its Land Rover series in the 50s and 60s and its widely recognized to be the only successful model for the Rover Company. While they were still manufacturing upmarket saloons (sedans) a utilitarian car like the Land Rover series 1 caught the attention of many and hence made great sales. The profits from the Land rover models fueled the company’s more innovative projects like the v-8 powered supercar. However with the merger of Jaguar and Rover brands further experimentations were cancelled and the prototype supercar was left unfinished.

Another model which was very successful was the Range Rover which was first launched in the year of 1970. It was one of the first commercial SUVs manufactured in the history of cars and possessed a very good on road as well as off road capability. It was arguably the best commercial 4 wheel drive vehicle for its time. The car was also used in many off-road competition with notable feats in Paris-Dakar rally in the year 1979 and 1981. It was also amongst the first two vehicles to traverse the the American continents from north to south. The other vehicle was Land Rover Series IIA. The company’s work on commercial off road vehicles, which forms the basis of most modern day SUVs, is one which should be noted.

Since the primary manufacturer -The Rover Company – has collapsed even after various mergers and take overs, the components for its vintage models, like batteries have become scarce. Since some of these models specifically require only the company recommended battery makes it has become even more difficult to service or repair your rover’s battery. However if you are in Australia and want a Rover car battery, all you have to do is call 1300 468 931 and we will deliver it to your car and install it for free.


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